This is the checklist you'll want to use to identify your true competitors through the eyes of a Distant Booker.  This short checklist will define those 3 or 4 real competitors as a distant booker would see them - not you.  By starting with your hotel + 7 others you'll get a good overview and see the important ones as the results are compiled.  Email me if you get stuck and I'll give you some pointers.

We've restricted the checklist to the primary pictures and text.   A website must impress a potential guest fast to get on their shortlist so this focuses on the must-have pictures and feedback stats.

The download is free - no email - no log on - just a free download as a PDF - all ready to start using.   

This is the new version updated on 24 May 23.